Thursday, 17 December 2015
Tuesday, 15 December 2015
Wednesday, 9 December 2015
Tuesday, 8 December 2015
taecher feedback on draft
Teacher feedback on draft
Positives
|
Negatives
|
Good paced editing
|
Panning is too shaky.
|
Variety of shot types
|
Lighting in bedroom scenes is too low and is grainy.
|
Editing makes meaning clear
|
Black and white in middle does not suit.
|
Good acting
|
Mise-en scene is not always correct e.g. Locations (framing issue).
|
Good transition between narrative and performance shots.
|
There is a mistake with lip syncing in one shot.
|
Some transitions do not work very well.
|
|
Could develop on ending.
|
|
Fill in blanks.
|
|
Improve sting shot.
|
|
Include more shots of the nail.
|
|
Need lighting to be more continues
|
|
Camera woman’s shadow in shot.
|
Wednesday, 2 December 2015
Friday, 27 November 2015
progress report infomation
During the whole recording and editing process I have been keeping and logging every time work has been done. I will upload this as one document as it states all dates and information on it so it should be clear and easy to understand in the format its in. This report explains what I have been doing in detail from what happened in recording to the kind of techniques and things I have had to do in editing. At this point in time we are very close to completing editing and we should have the drafts, final product and progress report all uploaded by next week.
Tuesday, 3 November 2015
Dolby
I'm really impressed with all the work you have here- it shows a solid understanding of key concepts and ideas. Start considering how you will both use and challenge these conventions in your own ancillaries and some plans for this.
Friday, 16 October 2015
Wednesday, 7 October 2015
Release form
for this, we got all of the cast members to sign this release form so there are no legal issues while recording the video.
SHORT FILM RELEASE FORM
Name
of Short Film ("the Film")
A2 Music video- Dancing on nails
Name
of Production Company/Organiser (“the Organiser”)
Abby Way – James Davenport
Description
of Involvement
Actor/Actress
Date
of Filming
09/10/15 – 01/11/15
Name
of Contributor
Address
of Contributor
Contact
Number of Contributor
In consideration of the Organiser
agreeing that I contribute to and/or participate in the Film, the nature and
the content of which has been fully explained to me, I consent to the filming
and recording of my contribution to and/or participation in the Film subject to
the terms and conditions specified below.
Signed
by Contributor …………………………………………………………………………..
Dated………………………………………………………………………………………………..
If the Contributor is 18 or under
this form must be signed by a Parent or Legal Guardian.
I consent to [name of
Contributor] entering into this agreement.
Signed
by Parent or Legal Guardian ...............................................................................
Dated
....................................................................................................................................
Terms and
Conditions
1.
I irrevocably
and with full title guaranty assign to the Organiser all rights now or
hereafter existing in the products of my services in relation to the film and
agree that the Organiser shall have the sole right to deal with the Film
containing such contribution or any part of it in any way that he/she thinks
fit. I agree that the Film incorporating my contribution or any part of it may
be exhibited or otherwise however exploited in all media and formats now and
hereafter created throughout the universe for the full period of copyright and
in perpetuity.
2.
I waive any
so-called "moral rights of authors" in the Film and such rights under
section 77 and section 80 of the Copyright Designs and Patents Act 1988
(“Act”) as I now have or hereafter
acquire in relation to the Film. I irrevocably grant the Organiser all consents
under Part 11 of the Act in perpetuity.
3.
The Organiser
may without my further consent use my name, likeness, biography photographs and
recordings of interviews with me in exploiting, advertising and publicising the
Film in all media and formats throughout the world now or hereafter created.
4.
The Organiser
and its assignees and/or licencees shall not be liable to me or my legal
representatives for any loss or damage or injury to me or my property caused or
suffered in connection with the Organiser's making of the Film unless caused by
the negligence of the Organiser and recoverable on that ground and in the event
of any breach by the Organiser I agree that I will not be entitled to injunct
the Film.
5.
I agree that
the contribution shall not contain anything which is an infringement of
copyright or which is calculated to bring (name
of Organiser) into disrepute or which is defamatory provided however that
the Organiser shall not be entitled to bring any claim against me in respect of
any defamatory material that was included in my contribution without negligence
or malice on my part.
6.
I confirm that
the terms of this agreement have been explained to me and that I understand
them.
7.
This agreement
is the entire agreement between me and the Organiser relating to the Film and
is governed by the laws of England and Wales.
Film production risk assessment
FILM PRODUCTION RISK
ASSESSMENT
Organisers
Abby Way + James Davenport
|
|
Production Title
A2 media coursework- Dancing On Nails
|
Production Date(s)
9/10/15 - 01/11/15
|
Producer Name
James Davenport
|
Director Name
Abby Way
|
Date of Risk Assessment
30/09/15
|
Risk Assessment conducted by
James Davenport
|
Hazard
|
Persons
who may be harmed
|
Property
which may be damaged
|
Risk
controls already in place
|
Risk
Assessment LOW, MODERATE, HIGH, EXTREME
|
Further
action required to control risk ***
|
Fire as a result of falling
candles or burn from touching flame.
|
Cast and crew
|
Location and equipment
|
All candles must be placed at least 1 meter away from actors and crew
at all time. They must be put on high steady surfaces to prevent people from
knocking them over. Make sure that there are no flammable materials place
anywhere near the flames.
|
High
|
Make sure that there is a medical kit to treat any minor burns, make
sure that you have equipment such as fire extinguisher in case of fire. Have
a phone to contact emergency services if necessary.
|
Electrical fire
|
Cast and crew
|
Equipment and location
|
No water is allowed within two metres of any electrical equipment.
Check all equipment before using it.
Make sure all plug sockets are in good working condition.
|
High
|
Make sure that there is a medical kit to treat any minor burns, make
sure that you have equipment such as fire extinguisher in case of fire.
Have a phone to
contact emergency services if necessary.
|
All cables either have to be taped to the ground or against the wall
to prevent tripping.
|
|||||
Tripping/falling
|
Cast and crew
|
Equipment
|
Ensure that all walking space is clear from wires /equipment. Tape all
electrical wire to the ground or in the corners around the walls. Make sure
that actors are aware of their surrounding during the performances. Make sure
if any heavy lifting is being done, two people carry it and one extra person
helps insure they do not trip.
|
Minor
|
Have a medical kit to help with and minor injuries.
|
Medical issues
|
Cast and crew
|
n/a
|
Make sure that everyone is informed of any existing medical problems
such as epilepsy or allergic reactions. Make sure that all of the cast and
crew members are informed on what to do in an emergency situation.
|
High
|
Have all medical equipment necessary (epi pen, inhaler etc.). Have
phones to contact emergency services if needed.
|
Heavy lifting accidents
|
Cast and crew
|
Equipment
|
Make sure people are strong enough to carry things. Make sure they are
properly informed how to carry things to prevent injury. Make sure if any
heavy lifting is being done, two people carry it and one extra person helps
insure they do not trip. Stay clear from any person heavy lifting if you are
not helping to prevent things falling on you.
|
Minor
|
Have a medical kit to help with and minor injuries.
|
FILM
PRODUCTION RISK ASSESSMENT
Essential
Contact Numbers
Emergency Services
Fire
Brigade
|
999
|
Ambulance
|
999
|
Police
|
999
|
Casts/crews
contact numbers for emergency’s
|
Will
be found in release forms.
|
Locations
Locations
Sports hall/Gym:We think this location would be appropriate for the performance scenes, as it is a big hall so we could display all the instruments easily and be able to change the lighting and setting to look like a studio and fit the conventions of rock. The difficulties of using this location is that it is a public place, so it is not always free or empty to shoot in, meaning restrictions of use. To overcome this we shall keep in contact with the PE department to arrange times for when it can be free for us to film in. Furthermore, it would be difficult to move some of the sports equipment i.e. basketball nets, so we will have to be careful about how we frame the shots in order to not get these aspects in the image. For this location we would have to get permission from the school and ensure no sports equipment is damaged and we clean up our instruments when we have finished filming, so we shall find out who is in charge of running this sports hall and make an agreement with them.
House living room:
This location would be appropriate to use for the house party scenes as part of the narrative, as it would help to get the setting and atmosphere of a real party. The difficulties of using this location is to clean up any clutter and move furniture that is unnecessary to the scene and would be distracting in the frame, however moving these could be dangerous if they are heavy. Therefore, we shall have to use a lot of communication when moving heavy objects to make sure we lift objects and place them at the same time so no one gets injured.
Bedroom-
This location again would be used for part of the narrative as it is seen as an intimate location so it would fit in with the theme of temptation. The dangers of this is the same as the living room so we shall use the same precautions as these.
Music video analysis 4
We Are Harlot-The One
From this music video the main representation I see from it is the sexualisation of women. This is a common representation found through the genre. For mise en scene there were many things that contributed to many different areas. For the men, they were all dressed up in nice suites, completely covering their bodies. The suites were bright colours which showed that they were important/big caricatures. All of the men were shown to have long hair to match the rock star image they were trying to achieve. On the other hand, the woman in the video were all shown to be wearing very provocative clothes such as bikinis and other costumes. They were very dulled up and the clothes did not leave much to the imagination. The point in the video was to show that the girls were there to entertain the guys in a bikini contest. This showed them as objects that the men would vote for them dependant on how they looked and their actions. In order to impress the men, there were three rounds in which the woman would have to perform different things. For example in one section, a woman eat a banana provocatively during the talent round. This show not only sexualisation but also that woman can control men as the judges appear gob smacked. The location it is set in is fairly basic as it’s only a room with a judging panel for the guys and the dressing room for the girls. This shows that the girls have to dull up in the dressing room and work for the guys who just have to sit there in the empty room with the stage. There was on show made by a steady cam that focused on to a TV in which the action was happening. This was a reference to modern TV programs, saying that what it showing is the kind of content can that be found on a TV normally. Most of the camera shots were
Rock/metal genre
We are harlot the one-
Steady cam
Fast editing to match the tempo of the video
Close up instruments/woman
Sexualisation of woman- bikinis- provocative outfits- provocative movements- bikini contest
Men viewing them as objects- woman shown as less intelligent and there for guys amusement
Men’s- wide eyed- smiling-judging- long hair (rock stars)
Shown on a TV screen- linked to modern TV shows
Shot reverse shot to show the men’s reactions to the woman being shown- doing certain things to win favours from the judges
Iconography
Rock stars all with long hair- retro mic- woman trying to please them- shown playing their instruments
Dressing room to get dulled up for the men
Girls being sexual with each over- sexualisation.
Aimed at adult men.
Music video analysis 3
Video Analysis
The song Dancing on Nails, by We Are Harlot an American hard rock
super group formed by the lead singer, Danny Worsnop formerly from the band
Asking Alexandria, who work under the record label Roadrunner records. This
song was the second single of their self-titled debut album released in 2015 and
presents the band’s first music video. The whole album combines various music
elements into their songs but seems to revolve around one subject, as the lead
singer said “the whole album is basically about sex!”, the singers passion for
this came from the love of his new relationship.
The first 22 seconds of the video consist of the music video consists
of a montage of images including close –ups and longshots of the equipment as
the band sets up and how the band play their instruments. The angles are mainly
straight, however they use a high angle on the drummer to display more of his
instrument. These shots are very quick so there is no obvious camera movement,
but there is a slight pan in the long shot.
During this montage they use clean cuts and invisible edits due to the
fast pace of the shots, however between one or two of the transitions they use
a bright flash of light to give off a strobe lighting effect. Within these 22
seconds we are able to see most of the mise-en-scene of the video. The video is
mainly located in a large hall, so that we can see the band and all their instruments.
There is low-key lighting in this scene as the light sources are artificial,
such as the chandeliers and the studio lights in the background. This type of
lighting makes the band look intimidating, which fits in with the genre of the
music, as stereotypical rock bands are thought to be quite intimidating. This
is furthered through the use of a black and white filter, as it makes the band
seem cold, as these colours do not allow the audience to connect with the band
to some extent. The costumes of the band consist of boots, leather jackets and
jeans mainly making them look rough, which is emphasised by the bands hair
styles. However, the lead singer wears a blazer which gives off the impression
of sophistication, contradicting the stereo typical view of a Hard Rock band.
During this montage we see most of the facial expressions of the band in
close-ups, this helps us to see the passion of the lead singer and how the rest
of the band are fun yet edgy, in essence through close-ups we are able to see the
personality of the band members. The main props in the video are the bands
expensive equipment and instruments, which creates the impression that they’re
a professional band who are very talented which is presented in the way they
use these props. The main colour presented in this video is black as it is dark
but it is also a stereotypical feature of the genre which is rock, so by using
this colour viewers are quickly able to recognise the genre of the video.
A relationship is presented between the music and the visual as the
dark, dirty studio atmosphere amplifies the rough sounding effect we get
through the singers voice. Furthermore, the edits are taken to match the music
as they cut at every other beat of the first instrument that plays in the song.
In addition, at the start of every chorus they cut to a close up of the drummer,
as there is a strong drum beat, this then switches to a long shot of the band,
this technique creates a strong link between the visuals and the music, because
there is repetition of similar images at the beginning of each chorus.
These mise-en-scene features and shot types carry on throughout the
rest of the video, however slower paced edits are used, as the pace of the
music slows down slightly. In doing this we are able to see more camera
movements in the band shots, such as when they zoom into the lead singer, or
when they reverse zoom on long shots of the band. During the video, short clips
of a woman dancing blending into the wall are displayed which give off the
impression of a concept based video meaning this is a hybrid between concept
and performance.
The song is about how a woman makes a man feel like he is on edge
through temptation, therefore there is a dominant ideology presented in the
lyrics that woman are there as a type of sexualised object or man’s possession,
so we are made to see them in voyeurism. This ideology of women being
sexualised has been portrayed in the concept of the woman blending into the
wall dancing, as it suggests the woman is there, but not physically as if the
man can’t get to her. We are made to see the sexualisation of the female body
in voyeurism as the camera does close-up shots of areas of the woman’s body,
such as her breasts, which are seen to be highly sexualised. Through using this
ideology the video follows Laura Mullvey’s theory of the “Male Gaze”, as we,
the audience, are put in a position where we are meant to be tempted by her
body, in order to relate the lyrics to the visuals.
The Genre of this music is hard rock. Typically, this genre is stereo
typed to be quite rough, so people expect to see tattoos, piercings, messy
clothes, dark colours and possibly violence. Therefore, the video uses
Iconography through following some of these stereotypes in the colour black,
the leather jacket and the scruffy appearance of the band members. This idea is
furthered by the strong actions of the way the band members use their
instruments, making the video appear quite violent as their muscles seem to be
quite tense i.e. in the way the lead singers face can display veins, which
imposes the idea of passion within the video.
This video only partially follows Andrew Goodwin’s music video theory.
This is because it fulfils the typical genre expectations and displays the
looking theory through the male gaze as explained earlier. However, there is no
link specifically between the lyrics and the video, because this is mainly a
performance based video. Furthermore, the video does not display any
intertextual references, which opposes the theory, I am confident in this idea
as no references have been found by their fans on the website YouTube, when
they discuss the video in the comments section. In contrast, it does follow the
theory as it uses many close-ups of the artist in order to promote them, which
follows the needs of the record label that We Are Harlot belongs to. Therefore,
this video is limited in the way that it applies Goodwin’s theory as it uses
some of the concepts, but not all of them.
Digipak:
Above I have displayed the front
cover of their album as it is part of their digipak. The cover uses dark
colours in the background with many patterns, giving off the impression off
tattoos or graffiti, in order to be able to associate this band with rock. The
symbol around the band logo appears like a car logo or a sunset, as this is a
new band it could sugget an end to a previous era for the lead singer this may
be the previous band he was in, however it also seems to represent a journey.
The fact the album is self-titled allows promotion of the band and continuity
through their products, which helps to settle the idea of the new band to their
growing fan base, as we can see in youtube comments that fans are already
preffering Danny’s new band to his old one. Finally, the mustard yellow colour
of the logo seems strange, as it appears to juxtapose the rock genre, because
yellow is seen as a happy colour, however as it is a dull yellow it gives a
retro impression which kind of suits the tone of voice of the lead vocalist.
Music video analysis 2
Moving On by Asking Alexandria
Video Analysis
The song Moving On is a power ballade by the English Metal core band Asking Alexandria. Asking Alexandria run under Sumerian Records who helped to release this song as the sixth single on the bands third album “From Death to Destiny”, which was released in July 2014. The song is about the band without all the typical rock conventions such as the drugs, sex, partying or script, but it is about how the band are away from home and missing their families, which lead to one of the guitarist (Ben Bruce) stating that the song made him feel vulnerable as it is about their true feelings. To relate to this, the music video displays the band on tour, with between shots of the band reuniting with family and displaying messages such as, “Thinking of you always”.
The video opens with a long shot with a pan movement, which has dark lighting of the guitarist stepping out onto the stage. This could represent the members opening up about their feelings of being on tour. It then cuts to the band members in a long shot walking towards the camera in slow motion with a black and white filter. Here we can see the costumes of the band members display a lot of dark clothing as a conventional colour of a rock video is black. Some of the costumes have cut of sleeves to display the band member’s tattoos who can also be seen to have long hair in order to enhance the rough appearance. The camera then cuts to a close up of the lead singer in order to use match on action editing to cut to the band in concert. The music then matches the visuals as through the long guitar solo there is a few close ups of the guitar being played. In this solo, there is short cut-outs of the bands backstage footage, which all have a black and white filter. This filter implies that the band are not as happy as they appear on the colourful stage, because they are homesick. The location of the backstage atmosphere is quite vacant and open space this could be to amplify the emotions we get from seeing the black and white filter, in contrast to the vibrant atmosphere of the stage location where you can feel the excitement of fans, which helps the audience to feel included in the event as if they’re experiencing this thrill for themselves.
The video uses fades when cutting from one image to another which leaves a short sense of superimposition. From this it is suggested that all band members share the same feeling of home sickness between them, as it kind of displays the band as a unit. There is a tracking long shot of the tour bus on the road with the same black and white filter in order to illustrate the meaning of the lyrics to a further extent, and to demonstrate that tour life is not everything that it is usually seen to be.
At one point the prop of a cigarette is used in order to demonstrate how it is very stressful for the band members, who are expected to withhold a certain image and impress fans at the same time. Furthermore, there is the prop of the cell phone shortly after this in order to imply how it is hard for the band members to get into contact with their loved ones. These feelings can be matched by the behind the scenes facial expressions of the band who look tired like they have given up hope, which helps to relate them with the lyrics when it says “I’ve never felt so hopeless”.
This video strongly relates to the rock genre and its conventions, as the audience is made to see a stereotypical view of their expectations for this genre. First of all, in the costumes there is a lot of black, as rock is expected to have quite dark meanings and emotions. Furthermore, there costumes are torn and damaged to imply the view that rock artists are meant to be rough. This idea of roughness from the band members can be further implied through the props of the cigarette and the alcohol bottle displayed at certain points in the video, as the rock genre is often related to the topics of sex, drugs and alcohol. Finally, I think that the most obvious way that the video can be related to the rock genre is the actual setting of it. Rock music videos are often thought to happen in live settings which would explain the footage of the band in concert. In doing this the band excites their fans as they make them feel involved in the experience, which could promote Asking Alexandria as a band.
The music relates to the visuals as the rough tone of the singers voice shows pure emotion, which relates to the black and white visuals displayed from the band missing their homes and leaves the band looking vulnerable. Therefore, the vulnerability in the raw emotion of the singer’s voice reflects the vulnerability that we can see they feel in the video. Furthermore, the music relates to the visuals as when it is clear that a certain instrument is playing, or when it over powers the other instruments, that instrument appears in the visuals, for example this is shown many times by the superimposition of the guitar when there is a guitar solo. The editing is not fast paced in order to match the rhythm of the music therefore, it cuts every four or eight beats of the drums. Finally, the editing is not too drastic, as a lot of fades are used between shots in order to display the smooth rhythm of the music.
Andrew Godwin’s theory applies strongly to this music video as it includes most of the aspects of this theory. First of all, the music relates strongly to the visuals through matching the instruments and vulnerability with what we see on screen, as explained in the above paragraph. Furthermore, the lyrics match the visuals as the lyrics explain how the band are feeling lonely and homesick while they are on tour. In addition, the music video reflects the genre of the music through the signifiers of the conventions of rock, such as the live performance and the dark clothing and lighting as explained above. Finally, the music video fulfils the needs of the record label through displaying many close-ups of the artist in order to promote them. However, there are parts of the video that do not follow this theory. We cannot identify any intertextual references within the video, which I am confident in as no intertextual references have been identified by their fan base in the comments section on YouTube either. In addition, there is no obvious reference to the notion of looking meaning that the video does not follow this theory completely unless you count the fact that we, as an audience, are looking into the bands life and their feelings of being on tour. This also means that Laura Mulvey’s theory on the Male Gaze is not being followed as there are no females present in the video other than one of the band members girlfriend.
Digipak
Music video analysis 1
The Death of Me by Asking Alexandria
Video Analysis
The song “The Death of Me” is by an English Metal core band. It is the third single on their third studio album entitled “From Death to Destiny”. The single was released in 2013 via Sumerian Records. The song is about the lead singer from the band and his addiction to drugs, so the lyrics is about how he overcame these addictions. In the music video we see a young boy who is tempted by nearly nude women in vending machines, this is supposed to represent how the lead singer, Danny Worsnop, was addicted to drugs from a young age. The drugs presented in this video are heroine, pills, cocaine and alcohol from this, the boy is supposed to choose his destiny and the path to which he should go down.
The video begins with a quote by Ralph Waldo Emerson saying “The only person you are destined to become is the person you decide to be”. It has been used in order to suggest to the audience what that song is about and help aid them into seeing the meaning behind the video. It then cuts to a close-up of a boy and it pans as he walks, then it cuts to a long shot of him and another man where short dialogue is exchanged of the boy being tempted to enter the warehouse. This opening sequence is the display of a narrative based video, as it tells the story of how the boy (who is meant to represent a band member) was tempted into these drugs from a young age. A shot using special effects is used at 0:36 in the video, as it displays a sort of superimposition, possibly representing how the viewer should feel under the drug induced haze of the warehouse.
This image then appears after the editing effect. The mise-en-scene of this is very interesting, as it relates to the context of the video, but we can also see the genre of the music straight away is rock. We can see the genre from the use of black and red colours which are typically associated with this genre. Furthermore, the genre can be seen in the use of low-key lighting to make the middle figure appear intimidating, as certain parts of his face are in shadows, making his facial expression look kind of menacing, as rock artists are seen to be quite dark and intimidating. The frame also fits in with the narrative as the costume of the middle character seems like that of the grim reaper, so it could suggest the boy is tempted by death, which is emphasized by the coffin type props in the background.
After this the video uses a montage of clips of women who represent the drugs the boy is being tempted by. The woman have been sexualised in voyeurism, so the audience is made to see how the boy is attracted to them. In this notion we are seeing the women using Laura Mulvey’s theory of the ‘Male Gaze’ in the notion of looking at them to find them appealing. In order to do these shots the director uses close ups and films areas of the woman’s body which are highly sexualised, for example their breasts and lips. The camera also takes specific detail to the “Drugs” faces to try and draw the audience in by the way that there are looking at the camera in a seductive manner.
The video then cuts to jump cuts of the band as the music starts. These jump cuts feature close-ups of the band playing their expensive looking equipment, implying that they’re a professional and talented band. The noticeable features on the band are their tattoos, the leather and the violent passionate facial expressions, which straight away imply to the audience that this is a Hard rock video as these are the stereo typical features of this genre. As the video cuts between clips of the band it uses special effects of bright lights to give off a strobe light effect, which makes the band seem more menacing as these type of effects are used in horror movies.
As the video moves on it features a parallel viewing of the band performing and of the storyline happening in the background, implying this is a hybrid video between narrative and performance. When the video cuts to the female drugs there is repetition in the use of superimposition to see the effects of such drugs. This repetition on editing is used whenever these women pop up.
The only other shots presented in this video is two shots of the boy and women in order to see how the boy is being tempted into one of these drugs in particular.
The genre of this music (hard rock) is represented through the stereo typical features of rock in the mise-en-scene such as, the costumes of the band and their tattoos. The editing of superimposition also helps to represent the genre of the music, as it relates to drugs, which are commonly associated with rock music. Therefore, the genre is signified through iconography, as the image presented to the audience is what they would expect to see from a typical rock video.
At the end of the video the boy selects his drug and the prop of money falls and burns to represent how much money is wasted on this drug. The other drugs then break out of their boxes in anger, which is a violent action to relate to the genre of the music.
I think the relationship between the music and the visuals is presented in that of the screaming of the lead vocalist is reflected in the editing as there is fast paced cuts and strobe like effects making the video seem quite frantic, which also matches the fast rhythm of instruments. Furthermore, as the pace of the song speeds up and slows down so does the length of the takes, which reflects a relationship between the rhythm and editing of the video.
Throughout the video no intertextual references have been recognised by fans or on the media, which makes this music video appear to be original as it is personal to the lead singer of the band, who at the time was Danny Worsnop.
I think that the video fulfils Andrew Goodwin’s theory as the music video follows the generic expectations of a rock video and creates a link between the lyrics and the visuals, as it describes the temptation of drugs to the young boy and shows this in woman who represent such drugs. In using the women to represent drugs we follow the notion of looking, because the video highlights the sexualised parts of the female body. Furthermore, the music amplifies the visuals as it heightens the frightening atmosphere we, the viewers, are looking into, as explained in the above paragraph. Finally, many close-ups of the band are used in order to promote the artist and cater to the needs of the record label, meaning they’re following this concept of Goodwin’s theory.
DigiPak:
Above I have displayed the front cover of this single as it is part of their digipak. The thing that stands out to me immediately is the band logo in large font at the top of the page, as it helps fans too quickly pick up on who this band is and encourage them to buy into this single. The next thing that the viewers tends to look at is the woman in the vending machine. This suggests that the audience are mainly going to be male viewers as they would be attracted by this image and encouraged to listen to the song. Finally, we see the lead singer heading out of a door with bright lights on the other side, representing the meaning behind the song of how he overcame these drugs. We can identify this genre as rock due to the large use of the colour black, which is a stereotypical colour of rock. Furthermore, the genre is identified in the sexualisation and representation of drugs that come from the nude woman in the vending machine, as these are also actions that are typically associated with the conventions of this genre.
Subscribe to:
Comments (Atom)